RATIONALITY CRISIS AND SUSTAINABILITY IN THE MARKET OF FUELS IN THE STATE OF PARA�BA

Abstract

The article aims to present an introductory analysis of the theme, aiming to examine some of the key aspects of the production and consumption of gasoline and ethanol, at national and regional levels, particularly in the state of Paraiba, contrasting with the environmental crisis set in our times, based on the teachings Enrique Leff. Points together: the growing number of vehicles in circulation in Brazil and Paraíba from 1998 to 2016, relating to the growth of emissions of greenhouse gases; gasoline and ethanol production costs and the price to the end consumer; the formation of prices of these fuels, particularly with an emphasis on taxation; and the sustainable production and use of ethanol. For this, a survey was conducted with descriptive exploratory nature, comparative, qualitative and quantitative and bibliographic and documentary, taking as data analysis technique called a SWOT analysis. It is concluded, among other things, that the ethanol production offers major advantages when compared with gasoline and must be stimulated their mass consumption. However, it is the sugarcane industry make sustainable market, especially in social and environmental terms. Stay the way it is it will only aggravate the symptoms of today’s global environmental crisis.