EXPLORING THE EFFECTS OF TECHNOLOGY INVESTMENT, INTELLIGENT INFRASTRUCTURE, AND TECHNOLOGY INTEGRATION ON USER SATISFACTION IN HARBIN’S SMART SPORTS VENUES
DOI:
https://doi.org/10.18623/rvd.v23.6108Palabras clave:
Smart Sports Venues, Technology Investment, Intelligent Infrastructure, Technology Integration, User SatisfactionResumen
This study focuses on the influence of technology investment, intelligent infrastructure, and technology integration on user satisfaction in Harbin's smart sports venues. A structural equation model was constructed using quantitative research methods to explore the mechanism of these factors on user satisfaction. A total of 240 questionnaires were distributed, and data were analyzed using descriptive statistics, reliability analysis, confirmatory factor analysis, and structural equation modeling. The study aims to: 1) investigate the current status of technology investment perception, intelligent infrastructure experience, and technology integration among users of Harbin's smart sports venues; 2) analyze the impact paths of various factors on user satisfaction; 3) propose strategies to enhance user satisfaction. The findings show that technology investment and intelligent infrastructure both have significant positive impacts on user satisfaction. Technology integration directly and positively affects user satisfaction and acts as a mediator in the relationship between technology investment, intelligent infrastructure, and user satisfaction. This study provides a theoretical basis for the operation and management of smart sports venues, suggesting that optimizing technology investment direction, strengthening intelligent infrastructure construction, and improving technology integration efficiency can continuously enhance user experience and satisfaction.
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