SERVICE QUALITY AS A DRIVER OF STUDENTS' LEARNING OUTCOMES: EMPIRICAL EVIDENCE FROM THE PRIVATE HIGHER EDUCATION CONTEXT
DOI:
https://doi.org/10.18623/rvd.v23.n4.4224Keywords:
Higher Education, Learning Outcome, Students Satisfaction, Service Quality, Student EngagementAbstract
Private Higher Educational institutions are always struggling to ehnace student satisfaction learning outcomes. Therefore, this research aims to highlight the impact of service quality on student learning outcomes in private higher education institutions in Bahrain. Moreover, it seeks to determine the mediating role of student satisfaction in the relationship between service quality and learning outcomes. Furthermore, it aims to determine the moderating role of student engagement between student satisfaction and student learning outcomes. A quantitative survey approach was employed, utilizing PLS-SEM for data analysis to test the hypotheses. The study used a proportionate sample technique, gathering data from 89 respondents from private higher education institutions in Bahrain. The results reveal a significant influence of service quality on students' learning outcomes, with student satisfaction mediating this relationship. In addition, the findings demonstrated the significant moderating role of student engagement in the relationship between student satisfaction and student learning outcomes. These findings provide valuable insights for managers and administrators of higher education institutions, enabling them to develop an effective quality service delivery system to enhance students' academic performance.
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