TAX COMPLIANCE IN A SOCIAL ENVIRONMENT: THE ROLE OF SOCIAL NORMS, TRUST, AND TAX MORALE FROM A SLIPPERY SLOPE THEORY PERSPECTIVE

Autores

DOI:

https://doi.org/10.18623/rvd.v23.6858

Palavras-chave:

Tax Compliance, Norms, Trust, Tax Morale

Resumo

The objective of this study is to identify the social factors that influence tax compliance. This study focuses on norms, trust in the legal system, and tax morale as determinants of tax compliance. The methodology used in this study is a survey, with a questionnaire as the data collection instrument. The research population consists of individual taxpayers registered at KPP Jakarta Barat. The final sample used in this study comprises 125 respondents. In addition, the sampling technique employed in this study is convenience sampling, and the data analysis is conducted using component-based Structural Equation Modeling (SEM) or Partial Least Squares (PLS) with a first-order construct. The study's results show that descriptive and subjective norms positively affect personal norms. Moreover, personal norms positively affect tax compliance and mediate the relationship between descriptive and subjective norms and tax compliance. However, descriptive norms and subjective norms do not affect tax compliance. Furthermore, personal norms positively affect trust in the legal and tax systems, but this trust, in turn, does not affect tax morale. Nevertheless, tax morale is found to positively affect tax compliance. From a demographic perspective, age and gender do not affect tax compliance, whereas education and income do.

Referências

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Alasfour, F., Samy, M., & Bampton, R. (2024). Trust in tax authorities, tax fairness and tax morale A conceptual review

Allingham, M. G., & Sandmo, A. (1972). Income tax evasion: A theoretical analysis. Journal of public economics, 1(3-4), 323-338.

Alm, J., Bloomquist, K. M., & McKee, M. (2017). When you know your neighbour pays taxes. Information, peer effects and tax compliance. Fiscal Studies, 38(4), 587–613.

Alm, J., & Torgler, B. (2011). Do ethics matter? Tax compliance and morality. Journal of business ethics, 101(4), 635-651.

Alm, J. (2019). What motivates tax compliance?. Journal of economic surveys, 33(2), 353-388.

Anjarwi, A. W. (2025). Trust and tax morale: The role of governance quality, institutional, media campaigns. Jurnal Akuntansi dan Keuangan, 27(1).

Aryati, T. (2012). Analisis Faktor-Faktor Yang Mempengaruhi Tingkat Kepatuhan Wajib Pajak Badan. Media Ekonomi Dan Manajemen, 25(1), 13–29

Bamberg, S., Hunecke, M., & Blöbaum, A. (2007). Social context, personal norms and the use of public transportation: Two field studies. Journal of Environmental Psychology, 27(3), 190–203. https://doi.org/10.1016/j.jenvp.2007.04.001

Batrancea, L. M., Nichita, A., Olsen, J., Kogler, C., Kirchler, E., Hoelzl, E., et al. (2022). A self-employed taxpayer experimental study on trust, power and tax compliance. Journal of Economic Structures, 11, Article 4.

Blanthorne, C., & Kaplan, S. (2008). An egocentric model of the relations among the opportunity to underreport, social norms, ethical beliefs, and underreporting behavior. Accounting, Organizations and Society, 33(7–8), 684–703. https://doi.org/10.1016/j.aos.2008.02.001

Bobek, D. D., Roberts, R. W., & Sweeney, J. T. (2007). The social norms of tax compliance: Evidence from Australia, Singapore, and the United States. Journal of Business Ethics, 74(1), 49–64. https://doi.org/10.1007/s10551-006-9219-x

Bobek, D. D., Hageman, A. M., & Kelliher, C. F. (2013). Analyzing the Role of Social Norms in Tax Compliance Behavior. Journal of Business Ethics, 115(3), 451–468. https://doi.org/10.1007/s10551-012-1390-7

Budiningrum, A. (2024).The influence of social norms on tax compliance behavior: Evidence from Indonesia. Jurnal Bisnis dan Manajemen Akuntansi, 10(1), 1–15.

Cahyonowati, N. (2011). Model Moral dan Kepatuhan Perpajakan: Wajib Pajak Orang Pribadi. JAAI, 15 No 2, 161–177.

Cahyonowati, & Darsono. (2018). Perkembangan Model Penelitian Kepatuhan Pajak. SiMAk, 16 No 1, 1–11.

Cahyonowati, N., Ratmono, D., & Juliarto, A. (2023). The role of social norms and trust in authority in tax compliance dilemmas. Cogent Business and Management, 10(1). https://doi.org/10.1080/23311975.2023.2174084

Cialdini, R. B., Kallgren, C. A., & Reno, R. R. (1991). A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior. Advances in Experimental Social Psychology, 24(C), 201–234. https://doi.org/10.1016/S0065-2601(08)60330-5

Cialdini, R. B., & Trost, M. R. (1998).Social influence: Social norms, conformity, and compliance. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (4th ed., Vol. 2, pp. 151–192). McGraw-Hill.

Cyan, M. R., Koumpias, A. M., & Martinez-Vazquez, J. (2016). The determinants of tax morale in Pakistan. Journal of Asian Economics, 47, 23–34.

D’Attoma, J., Volintiru, C., & Steinmo, S. (2017). Willing to share? Tax compliance and gender in Europe and America. Research and Politics, 4(2), 1–10. https://doi.org/10.1177/2053168017707151

Doğan, B. S. (2026). Determinants of tax morale. A comparative field study for high, upper-middle and low income economies. China, Ethiopia, Philippines, Russia, Türkiye and USA. Sosyoekonomi, 34(68), 11–32.

Eric, A., Solomon, A., Nicholas, A. K., Agyeiwaa, H., & Antwi, K. (2019). An Empirical Assessment of Tax Knowledge, Socio-Economic Characteristics and Their Effects on Tax Compliance Behaviour in Sunyani Municipality, Ghana. Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 10(4), 148–153.

Fitria, G. N., Murwaningsari, E., & Mulyani, S. D. (2024). Does tax compliance intention mediate the determinant of tax compliance? Evidence from Indonesia. Rev. Gest. Soc. E Ambient, 18(6), e05858.

Fitriyani, D., Prasetyo, Ek., Yustien, R., & Hizazi, A. (2014). Pengaruh gender, latar belakang pekerjaan, dan ti

Fonseca Corona, F. J. (2024). Tax morale: a global scoping review from the cultural approach to economics. International Review of Economics, 71(2), 343-365.

Gangl, K., Hofmann, E., & Kirchler, E. (2015). Tax authorities’ interaction with taxpayers: A conception of compliance in social dilemmas by power and trust. New Ideas in Psychology, 37, 13–23. https://doi.org/ 10.1016/j.newideapsych.2014.12.001

Geyik, O., Şeker, M., & Yıldız, S. (2024). Tax education and tax morale among young students. Evidence from tax awareness education. Journal of Tax Reform and Fiscal Studies

Güzel, S. A., Özer, G., & Ozcan, M. (2019). The effect of the variables of tax justice perception and trust in government on tax compliance: The case of Turkey. Journal of Behavioral and Experimental Economics, 78, 80–86

Hair, Black, Babin, & Anderson. (2009). Multivariate Data Analysis. New Jersey: McGraw Hill.

Helferich, J., Thøgersen, J., & Bergquist, M. (2023). Direct and mediated impacts of social norms on pro-environmental behavior. Journal of Environmental Psychology, 85, 101933. https://doi.org/10.1016/j.jenvp.2023.101933

Hofmann, E., Voracek, M., Bock, C., & Kirchler, E. (2017). Tax compliance across sociodemographic categories: Meta-analyses of survey studies in 111 countries. Journal of Economic Psychology, 62, 63–71. https://doi.org/10.1016/j.joep.2017.06.005

Hoy, C., et al. (2025). How does progressivity impact tax morale. Experimental evidence across developing countries. Journal of Public Economics.

Jackson, J., Bradford, B., Hough, M., Myhill, A., Quinton, P., & Tyler, T. R. (2012). Why do people comply with the law? Legitimacy and the influence of legal institutions. British Journal of Criminology, 52(6), 1051–1071.

Jimenez, P., & Iyer, G. S. (2016a). Tax compliance in a social setting: The influence of social norms, trust in government, and perceived fairness on taxpayer compliance. Advances in Accounting, 34, 17–26. https://doi.org/10.1016/j.adiac.2016.07.001

Jimenez, P., & Iyer, G. S. (2016b). Tax compliance in a social setting: The influence of social norms, trust in government, and perceived fairness on taxpayer compliance. Advances in Accounting, 34, 17–26. https://doi.org/10.1016/j.adiac.2016.07.001

Kallgren, C. A., Reno, R. R., & Cialdini, R. B. (2000). A focus theory of normative conduct: When norms do and do not affect behavior. Personality and Social Psychology Bulletin, 26(8), 1002–1012. https://doi.org/10.1177/01461672002610009

Kankusi, E., Pangemanan, S., & Pontoh, W. (2017). Pengaruh gender dan tingkat pendidikan terhadap kepatuhan wajib pajak di wilayah kantor pelayanan pajak pratama Tahuna. Jurnal Riset Akuntansi Going Concern, 12(2), 391–400.

Kirchler, E., Hoelzl, E., & Wahl, I. (2008). Enforced versus voluntary tax compliance: The “slippery slope” framework. Journal of Economic Psychology, 29(2), 210–225. https://doi.org/10.1016/j.joep.2007.05.004

Kirchler, E., & Wahl, I. (2010). Tax compliance inventory TAX-I: Designing an inventory for surveys of tax compliance. Journal of Economic Psychology, 31(3), 331–346. https://doi.org/10.1016/j.joep.2010.01.002

Kogler, C., Batrancea, L., Nichita, A., Pantya, J., Belianin, A., & Kirchler, E. (2013). Trust and power as determinants of tax compliance: Testing the assumptions of the slippery slope framework in Austria, Hungary, Romania and Russia. Journal of Economic Psychology, 34, 169-180.

Liu, X. (2014). Use tax compliance: The role of norms, audit probability, and sanction severity. Academy of Accounting and Financial Studies Journal, 18(1), 65–80.

Luttmer, E. F. P., & Singhal, M. (2014). Tax morale. Journal of Economic Perspectives, 28(4), 149–168. https://doi.org/10.1257/jep.28.4.149

McGee, R. W., & Tyler, M. (2006). Tax evasion and ethics. A demographic study of 33 countries. Andreas School of Business Working Paper Series.

McKerchar, M., Bloomquist, K., & Pope, J. (2013). Indicators of tax morale: An exploratory study. eJournal of Tax Research, 11(1), 5–22.

Muamarah, H. S., Apriliasari, V., Safitra, D. A., & Santoso, D. L. (2025). Public subsidies and tax morale. Evidence from university students. Riset. Jurnal Aplikasi Ekonomi, Akuntansi dan Bisnis, 7(2), 343–356.

Neuman, W. L. (2003). Social research methods : qualitative and quantitative approaches.

Nguyen, T. H. (2022). The Impact of Non-Economic Factors on Voluntary Tax Compliance Behavior: A Case Study of Small and Medium Enterprises in Vietnam. Economies, 10(8). https://doi.org/10.3390/economies10080179

Nichelatti, E., & Hiilamo, H. (2024). The effect of citizens’ perception of governance on tax compliance: A cross-country analysis study for 32 Sub-Saharan African countries. The European Journal of Development Research.

Novita, S., Inasius, F., Ghozali, I., & Yudaruddin, R. (2024). Trust in government and tax compliance in Indonesia and Malaysia: The mediating role of ethics and moderating role of tax amnesty. International Journal of Economics and Financial Issues, 14(6), 16–28.

OECD. (2019). Tax morale: What drives people and businesses to pay tax? Paris: OECD Publishing. https://doi.org/10.1787/f3d8ea10-en

OECD. (2021). Tax Administration 2021. OECD Publishing.

Pasaribu, G. F., & Tjen, C. (2016). Dampak Faktor-Faktor Demografi Terhadap Kepatuhan Perpajakan di Indonesia. Berkala Akuntansi Dan Keuangan Indonesia, 1(2), 145–162.

Pommerehne^, W. W., Hart, A., & Frey, B. S. (1994). Tax Morale, Tax Evasion and the Choice of Policy Instruments in Different Political Systems*.

Primasari, N. H., & Mutmainah, S. (2022). Peran Norma Pada Kepatuhan Pajak Sukarela. Reviu Akuntansi Dan Bisnis Indonesia, 6(1), 130–142. https://doi.org/10.18196/rabin.v6i1.12988

Prinz, A., Muehlbacher, S., & Kirchler, E. (2014). The slippery slope framework on tax compliance: An attempt to formalization. Journal of Economic Psychology, 40, 20–34. https://doi.org/10.1016/j.joep.2013.04.004

Ratmono. (2014). Model Kepatuhan Perpajakan Sukarela: Peran Denda, Keadilan Prosedural, Dan Kepercayaan Terhadap Otoritas Pajak. JAAI, 18, 4264.

Scholz, J. T., & Lubell, M. (1998). Adaptive Political Attitudes: Duty, Trust, and Fear as Monitors of Tax Policy. In Source: American Journal of Political Science (Vol. 42, Issue 3).http://www.jstor.orgURL:http://www.jstor.org/stable/2991734Accessed:22-03-201516:40UTC

Scholz, J. T., & Lubell, M. (1998). Trust and taxpaying: Testing the heuristic approach to collective action. American Journal of Political Science, 42(2), 398–417. https://doi.org/10.2307/2991764

Slemrod, J., & Yitzhaki, S. (2002). Tax avoidance, evasion, and administration. In Handbook of public economics (Vol. 3, pp. 1423-1470). Elsevier.

Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kulitatif, dan R & D. Bandung: Allfabeta.

Supramono, S. (2021). The nexus between attitude, social norms, intention to comply, financial performance, mental accounting and tax compliance behavior. Asian Economic and Financial Review.

Susila, B., Juniult, P. T., & Hidayat, A. (2016). Wajib Pajak dan Generasi Muda: Tax Morale Mahasiswa di Indonesia. Jurnal Ekonomi Dan Pembangunan Indonesia, 16(2), 154–172. https://doi.org/10.21002/jepi.v16i2.601

Tyler, T. R. (2023). Whither legitimacy? Legal authority in the twenty-first century. Annual Review of Law and Social Science, 19(1), 1-17.

Torgler, B. (2002). Tax Morale and Institutions. www.crema-research.ch

Torgler, B. (2003). Tax morale in transition countries. Post-Communist Economies, 15(3), 357–381. https://doi.org/10.1080/1463137032000139052

Torgler, B. (2004). Tax morale, trust and corruption: Empirical evidence from transition countries (CREMA Working Paper No. 2004-05). Center for Research in Economics, Management and the Arts. EconSto

Torgler, B., & Schneider, F. (2005). Attitudes towards paying taxes in Austria: An empirical analysis. Empirica, 32(2), 231–250. https://doi.org/10.1007/s10663-004-8328

Torgler, B. (2007). Tax compliance and tax morale: A theoretical and empirical analysis. Cheltenham: Edward Elgar Publishing.

Torgler, B., & Schneider, F. (2009). The impact of tax morale and institutional quality on the shadow economy. Journal of Economic Psychology, 30(2), 228–245. https://doi.org/10.1016/j.joep.2008.08.004

Wang, L. (2024). Merging the theory of planned behaviour and value-belief-norm theory to explain young consumers’ intentions to stay at green hotels. Cities, 155, 105512. https://doi.org/10.1016/j.cities.2024.105512

Wenzel, M. (2004). The social side of sanctions: Personal and social norms as moderators of deterrence. Law and Human Behavior, 28(5), 547–567. https://doi.org/10.1023/B:LAHU.0000046433.57588.71

Witte, & Woodbury. (1985). The effects of tax law and tax administration on tax compliance. National Tax Journal, 38, 1–13.

Downloads

Publicado

2026-06-01

Como Citar

Yazid, H., Muchlish, M., & Yulianto, A. S. (2026). TAX COMPLIANCE IN A SOCIAL ENVIRONMENT: THE ROLE OF SOCIAL NORMS, TRUST, AND TAX MORALE FROM A SLIPPERY SLOPE THEORY PERSPECTIVE. Veredas Do Direito , 23(9), e236858. https://doi.org/10.18623/rvd.v23.6858