BIBLIOMETRIC ANALYSIS: THE INFLUENCE OF GOVERNMENT SOCIAL MEDIA ON IMPROVING THE QUALITY OF PUBLIC SERVICES (2020–2024)
DOI:
https://doi.org/10.18623/rvd.v23.6325Palavras-chave:
Bibliometric Analysis, E-Government, Government, Public Service, Social MediaResumo
This study aims to examine the influence of social media on public policy using a bibliometric approach. The increasing use of social media as an effective communication tool between governments and the public, particularly during the COVID-19 pandemic, forms the basis of this research. Data were collected from the Scopus database, identifying 312 relevant publications from 2020 to 2024 using the keywords social media, government, and policy. The methodology involved bibliometric analysis through keyword selection, data collection, and visualization using VOSviewer software to map relationships among authors, institutions, and countries. The analysis generated three types of visualizations: network, overlay, and density, providing insights into research trends and scholarly collaboration. The study identified the article by Xue (2020), titled Twitter Discussions and Emotions About the COVID-19 Pandemic: Machine Learning Approach, as the most influential publication, with 258 citations and a total link strength of 41. The findings reveal major research themes related to COVID-19, including public health measures and social stigma. This study highlights the growing trend toward data-driven and collaborative approaches in public policy formulation and identifies potential research gaps for future studies.
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