AN EMPIRICAL INVESTIGATION OF INNOVATION PERFORMANCE PATHWAYS IN GUANGDONG’S BUILDING INDUSTRIALIZATION ENTERPRISES
DOI:
https://doi.org/10.18623/rvd.v23.6115Palavras-chave:
Technological Innovation, Entrepreneurial Cognition, Business Model Innovation, Innovation Performance, Building Industrialization, Guangdong ProvinceResumo
The rapid development of China’s construction industrialization has intensified enterprises’ need to enhance innovation capability and improve organizational performance. In this context, technological innovation has become a core driver of competitiveness, while entrepreneurial cognition and business model innovation play increasingly strategic roles in shaping enterprise performance outcomes. This study examines the mechanisms through which technological innovation affects innovation performance, with entrepreneurial cognition and business model innovation functioning as key mediating pathways. A mixed-methods design was employed, combining qualitative insights from industry experts with quantitative analysis based on structural equation modeling (SEM) using data collected from 320 building industrialization enterprises in Guangdong Province. The results confirm that technological innovation significantly enhances entrepreneurial cognition and business model innovation, both of which, in turn, exert strong positive effects on innovation performance. The findings contribute to the theoretical understanding of innovation pathways in the industrialized construction sector and offer practical guidance for enterprises seeking to strengthen strategic cognition, upgrade business models, and improve innovation outcomes.
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