DIGITAL TRADE TRANSFORMATION FOR SMES IN ASIA PACIFIC USING THE TECHNOLOGY-ORGANIZATION-ENVIRONMENT FRAMEWORK: A SYSTEMATIC LITERATURE REVIEW
DOI:
https://doi.org/10.18623/rvd.v23.n4.4766Palavras-chave:
Digital Trade, SMEs, Technology-Organization-Environment Framework, Knowledge Management, Asia PacificResumo
The explosive nature of digital trade development has changed the concept of international trade by offering companies means of optimising productivity, expanding the market base, and competing in the global market. Small and medium-sized enterprises (SMEs) are relied upon in the Asia-Pacific region and have multiple issues, namely insufficient investments, lack of digital preparedness, and regulation complexity. The paper under review seeks to identify the issue of digital commerce transformation of small and medium-sized enterprises (SME) in the Asia-Pacific region based on the Technology-Organisation-Environment (TOE) paradigm. The paper is thorough covering the technical, organisational and environmental forces that are influencing the digital trade transformation of SMEs using the TOE conceptualisation. It provides information that is congruent with the multiple digital settings of Asia-Pacific region in that it encapsulates interaction of internal strengths or capabilities and external situations. In an extensive literature search, data bases were searched on the Google Scholar, Scopus and the Web of Science. The articles published during the last decade and concerning small and medium enterprise (SMEs), digital commerce, and Asia-Pacific region may be viewed as competent. Synthesis and categorisation of results within TOE framework were done in thematic coding and content analysis. It was determined through the study that SMEs need technology changes, institutional preparedness and facilitating environmental aspects to succeed in digital commerce. Nevertheless, a problem arises when the digital infrastructure and regulatory environment are compared between different countries. SMEs must align their operations with the e-commerce agreements of WTO in order to become more competitive internationally. The paper sheds light on the digital trade by putting it in the perspective of the small and medium-sized enterprises (SMEs) in the Asia-Pacific region. It integrates the TOE model and international trade practises and provides information to support the use of more policy makers and businesses to improve the digital preparedness and competitiveness of SMEs.
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