PALM KERNEL SHELL SUPPLY CHAIN PERFORMANCE ANALYSIS IN SUPPORTING NATIONAL ENERGY SECURITY: CASE STUDY OF CV.PUTRA MAHODENK IN KOTAWARINGIN BARAT REGENCY
DOI:
https://doi.org/10.18623/rvd.v23.n4.4694Palavras-chave:
Green Supply Chain Management, Palm Kernel Shell, Porter’s Value Chain, Supply Chain Performance, Energy SecurityResumo
This research analyzes the palm kernel shell supply chain performance at CV. Putra Mahodenk in Kotawaringin Barat Regency to support national energy security. Using a qualitative case study approach with 150 informants from employees, consumers, partners, and communities, data were collected through participatory observation, in-depth interviews, and documentation study. Analysis employed Porter's Value Chain framework and Green Supply Chain Management (GSCM). Results show that the company has competitive advantages in inbound logistics (0.38), service (0.39), infrastructure (0.39), and procurement (0.39), supported by push forklift technology innovation as the first in Indonesia. However, weaknesses exist in promotion (0.17) and HR management (0.19). GSCM implementation remains partial, particularly at win order, pre-delivery support, and delivery stages. The total activity value of 22.97 indicates fairly good overall performance with some areas requiring strategic improvement. Recommendations include digital marketing transformation, productivity-based HR development, and transition to environmentally friendly operations.
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