DEVELOPMENT OF AN INNOVATIVE MICROSITE-BASED CAREER GUIDANCE AND COUNSELING MANAGEMENT MODEL
DOI:
https://doi.org/10.18623/rvd.v23.n1.4274Palavras-chave:
Guidance and Counseling, Microsite, Career, ManagementResumo
This research aims to develop a microsite-based career guidance service model to enhance the effectiveness of guidance and counseling services in high schools in Kendari City. The research method adapts the Research and Development (R&D) model by Borg & Gall, with stages including needs analysis, product design, field trials, revisions, and dissemination. The findings indicate that guidance and counseling services in Kendari City still face challenges such as low student participation, limited access, unengaging methods, and minimal use of technology. The development of the microsite was conducted to accommodate the needs of guidance and counseling services, particularly career guidance, featuring information services, online consultation, and discussion forums. Effectiveness testing using N-Gain showed an improvement of 76.10%, categorized as effective, with feasibility scores from design experts (4.4), material experts (4.4), and practitioners (4.5), all falling into the "very good" category. Responses from guidance and counseling teachers (86.20%) and students (82.12%) demonstrated the practicality of the model, also categorized as "very good." Statistical tests using SPSS indicated that the variance between the experimental and control groups was homogeneous across all schools (p-value > 0.05 in Levene’s Equality of Variance test), proving a significant difference between the experimental and control groups in career guidance services using the microsite. This model is expected to serve as an innovative solution to improve the accessibility and quality of guidance and counseling services in the digital era. Future research is suggested to evaluate the long-term impact of microsite usage on students' psychological well-being, academic achievement, and career decision-making, including how Artificial Intelligence (AI) can facilitate guidance and counseling services.
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