BUSINESS EDUCATION AND TRAINING SYSTEMS IN FINANCIAL INDUSTRIES WITH A FOCUS ON OUTCOME ASSESSMENT
DOI:
https://doi.org/10.18623/rvd.v22.n5.3608Keywords:
Business Education, Intellectual Property Rights, Brand Building and Advertising, Innovation, Financial Industry TrainingAbstract
The aim of this research is to examine the effectiveness of business education and training systems in the financial industry, with a specific focus on outcome assessment in key areas such as intellectual property rights (IPR) registration and monitoring, marketing, brand building, advertising, software development, and data analysis. The theoretical background of the study emphasizes the growing importance of employee education in enhancing organizational competitiveness, managing intangible assets, and responding to rapid technological and market changes. The research employs a mixed-methods approach, combining both qualitative and quantitative methodologies. Quantitative analysis was conducted using correlation and regression analyses in SPSS based on secondary data, while the qualitative component involved structured interviews with managers and experts responsible for training and development in financial institutions. The results indicate that training related to intellectual property management has the strongest positive impact on employee participation in education and training programs, although this influence was not statistically significant. Conversely, marketing-related training showed a weaker connection, and innovation-active enterprises even displayed a slight negative relationship, possibly due to the recruitment of already highly skilled personnel. The study concludes that targeted and strategically implemented training initiatives especially those focused on intellectual property and technological skills contribute to greater organizational adaptability, innovation, and long-term competitiveness. It is recommended that financial institutions continue investing in structured, interdisciplinary education programs to strengthen internal capabilities and maintain strategic advantage in a dynamic business environment
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