CULTURAL POLICY AND ETHNIC IDENTITY: STRATEGIES FOR SAFEGUARDING MINORITY HERITAGE IN VIETNAM’S MOUNTAINOUS REGIONS

Resumo

This study explores the viewpoints, policies, and implementation strategies of the Vietnamese Party and State in preserving and promoting the traditional cultural values of ethnic minorities, with a particular focus on Quang Nam province. Ethnic minority cultures in Vietnam are deeply rooted in the nation's history and embody unique and diverse values. In the face of globalization and the Fourth Industrial Revolution, many traditional cultural elements are at risk of fading or disappearing. Quang Nam has actively implemented various programs, including Project 6, which links cultural preservation with community-based tourism. These initiatives involve restoring festivals, safeguarding languages and scripts, supporting traditional crafts, and building cultural infrastructure. The province has also promoted intangible heritage such as folk music, rituals, and indigenous knowledge, while enhancing the role of artisans and cultural officers. Despite notable achievements, challenges remain in policy consistency, resource allocation, and effective implementation. Moving forward, it is essential to refine cultural policies, strengthen coordination among stakeholders, and empower ethnic communities to sustainably preserve and promote their cultural heritage.