SENTIMENTS AND ATTITUDES SHAPING AI ADOPTION: INSIGHTS FROM WORKING PROFESSIONALS IN CHINA
DOI:
https://doi.org/10.18623/rvd.v23.6046Palabras clave:
Artificial Intelligence (AI), Emotional Sentiments, Attitudes, Behavioral Intentions, ChinaResumen
This study explored how Chinese working professionals’ attitudes toward AI can influence their intent to use and adopt the technology based on the Technology Acceptance Model (TAM). This study analyzed behavioral intentions for AI from 220 part-time Chinese graduate business (MBA) students. Positive and negative emotions were determined as major factors in the Chinese working professional’s intent to use AI; positive emotions such as optimism and excitement increased the likelihood that working professionals would use AI while negative emotions such as fear and skepticism decreased this probability. Emotions were assessed by utilizing a culturally adapted version of the Positive and Negative Affect Schedule (PANAS) scale. Results indicated that emotions toward AI were better indicators of the potential to use AI than rational assessments of the technology and occurred prior to and subsequent to cognitive assessments. These results also suggest that organizations can support responsible adoption of AI in China by promoting positive perceptions of AI and addressing related fears.
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