EFFECT OF DISTAL SEARCH, TECHNOLOGICAL TURBULENCE AND SOLUTION PROVISION COMPETENCE ON SOLUTION PERFORMANCE IN PHARMACEUTICAL SERVICES IN THAILAND

Resumen

It cannot be denied that with time, the intensive and extensive knowledge of information plays a critical role in improving business performance. It is an important process for business service organizations to highlights the role of information sharing and knowledge. The given study has the significant and primary aim is to consider the impact of distal search on the solution performance of the firms while the mediating role of provision competence and the moderating role of technological turbulence. The self-administrated survey questionnaire designed and distributed among the employees and service organization people in Thailand. The survey questionnaire is designed based on measures and scales which is ensured by the managers and employees working in the organization. At the same time, different tests are also applied such as descriptive analysis for approaching the mean, median and standard value. A KMO and SEM test is also applied to check the acceptance or rejection of the hypothesis. The results and tables have indicated that the distal search and solution provision competence has a positive and significant impact on the performance of the companies in terms of finding and evaluating the different solutions. At the same time, the role of technological turbulence is also emerging in this regard. Thus, overall the technological solution helps in fulfilling the customer needs along with the firm value.