DIGITAL TECHNOLOGY IN STRATEGIC ORIENTATION AND PERFORMANCE OF CONSTRUCTION TRADE IN GUANGDONG UNDER WTO FRAMEWORK. A LITERATURE REVIEW
DOI:
https://doi.org/10.18623/rvd.v23.n4.4759Palabras clave:
Digital Transformation, Strategic Orientation, International Trade Performance, Construction Enterprises, WTO Digital Trade PoliciesResumen
This study explores the role of digital technology on the relationship between strategic orientation and international trade performance, focusing on construction enterprises in Guangdong Province under the WTO framework. While market orientation, innovation orientation, and learning orientation are key drivers of trade success, digital transformation significantly enhances their impact by streamlining operations, improving regulatory compliance, and optimizing supply chains. However, slow adoption of digital tools due to financial constraints, cybersecurity concerns, and inconsistent WTO digital trade policies pose challenges for construction firms. The research utilizes a Systematic Literature Review following PRISMA to integrate findings from twenty peer-reviewed investigations regarding digital transformation along with strategic orientation in the construction trade. This study integrates the theoretical underpinning of the resource-based View (RBV) and Dynamic Capabilities Theory (DCT) to explain how digital resources serve as strategic assets and dynamic enablers of trade performance. The systematic literature findings suggest that harmonized digital trade regulations and industry-wide digital adoption initiatives are necessary to improve global competitiveness. Future research should explore longitudinal studies and sector-specific digital policy frameworks to enhance the technological adaptability of construction enterprises in international trade.
Citas
Akter, S., Hossain, M. A., Lu, Q., & Shams, S. R. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review, 38(5), 927-947.
Alshourah, S., Altawalbeh, M., Mansour, M., Al Haraisa, Y., & Al-Kharabsheh, A. (2023). Digital strategic orientation and firm’s performance: The moderating effect of environmental uncertainty. Polish Journal of Management Studies, 28.
Arias-Pérez, J., Velez-Ocampo, J., & Cepeda-Cardona, J. (2021). Strategic orientation toward digitalization to improve innovation capability: why knowledge acquisition and exploitation through external embeddedness matter. Journal of Knowledge Management, 25(5), 1319-1335.
Attaran, M. (2020, July). Digital technology enablers and their implications for supply chain management. In Supply Chain Forum: An International Journal, 21(3), 158-172. Taylor & Francis.
Beliaeva, T., Shirokova, G., Wales, W., & Gafforova, E. (2020). Benefiting from economic crisis? Strategic orientation effects, trade-offs, and configurations with resource availability on SME performance. International Entrepreneurship and Management Journal, 16(1), 165-194.
Belloumi, M. (2014). The relationship between trade, FDI and economic growth in Tunisia: An application of the autoregressive distributed lag model. Economic systems, 38(2), 269-287.
Boell, S. K., & Cecez-Kecmanovic, D. (2015). Debating systematic literature reviews (SLR) and their ramifications for IS: a rejoinder to Mike Chiasson, Briony Oates, Ulrike Schultze, and Richard Watson. Journal of Information Technology, 30(2), 188-193.
Brahmana, S. S., Ali Akbar, R. D., Camelia, H. T., & Sinaga, O. (2022). Market orientation and performance (A case of creative industry in Bandung, West Java, Indonesia). Central Asia & the Caucasus, 23(14046091), 1.
Chander, A. (2020). Is data localization a solution for Schrems II. Journal of International Economic Law, 23(3), 771-784.
Chen, H., Li, L., & Chen, Y. (2021). Explore success factors that impact artificial intelligence adoption on telecom industry in China. Journal of Management Analytics, 8(1), 36-68.
Ding, Z., Wang, X., & Zou, P. X. (2023). Barriers and countermeasures of construction and demolition waste recycling enterprises under circular economy. Journal of Cleaner Production, 420, 138235.
Drori, N., Alessandri, T., Bart, Y., & Herstein, R. (2024). The impact of digitalization on internationalization from an internalization theory lens. Long Range Planning, 57(1), 102395.Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of business research, 104, 333-339.
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic management journal, 21(10‐11), 1105-1121.
Girardi, G. (2023). Dynamic capabilities based on knowledge and transformation in business models in the Industry 4.0 scenario. Cadernos Ebape. Br, 21, e2022-0108.
Gomez-Trujillo, A. M., Velez-Ocampo, J., & Gonzalez-Perez, M. A. (2021). Trust, transparency, and technology: blockchain and its relevance in the context of the 2030 agenda. The Palgrave handbook of corporate sustainability in the digital era, 561-580.
Hussain, A. A., & Al‐Turjman, F. (2021). Artificial intelligence and blockchain: A review. Transactions on emerging telecommunications technologies, 32(9), e4268.Boell, S. K., & Cecez-Kecmanovic, D. (2015). On being ‘systematic’in literature reviews in IS. Journal of information technology, 30(2), 161-173.
Jain, A., & Kartar Singh, J. S. (2024). Investigating successful government digital economic framework adoption in Indian MSMEs: The interplay of perceived organisational e-readiness and intention to adopt. Investigating Successful Government Digital Economic Framework Adoption in Indian MSMEs: The Interplay of Perceived Organisational E-Readiness and Intention to Adopt.
Khan, R. U., Salamzadeh, Y., Abbasi, M. A., Amin, A., & Sahar, N. E. (2022). Strategic orientation and sustainable competitive performance of family firms: Evidence of an emerging economy. Journal of Small Business Strategy, 32(2), 67-82.
Kindermann, B., Beutel, S., de Lomana, G. G., Strese, S., Bendig, D., & Brettel, M. (2021). Digital orientation: Conceptualization and operationalization of a new strategic orientation. European Management Journal, 39(5), 645-657Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic management journal, 21(10‐11), 1105-1121.
Kolbe, D., Frasquet, M., & Calderon, H. (2022). The role of market orientation and innovation capability in export performance of small-and medium-sized enterprises: A Latin American perspective. Multinational Business Review, 30(2), 289-312.
Kowalski, M., Lee, Z. W., & Chan, T. K. (2021). Blockchain technology and trust relationships in trade finance. Technological forecasting and social change, 166, 120641.Bhardwaj, A. K., Garg, A., & Gajpal, Y. (2021). Research Article Determinants of Blockchain Technology Adoption in Supply Chains by Small and Medium Enterprises (SMEs) in India.
Liu, L., Zhang, J. Z., He, W., & Li, W. (2021). Mitigating information asymmetry in inventory pledge financing through the Internet of things and blockchain. Journal of Enterprise Information Management, 34(5), 1429-1451.
Manyika, J., Lund, S., DC, W., & Bughin, J. (2016). Digital globalization: The new era of global flows.
Meekaewkunchorn, N., Szczepańska-Woszczyna, K., Muangmee, C., Kassakorn, N., & Khalid, B. (2021). Entrepreneurial orientation and SME performance: The mediating role of learning orientation. Economics & Sociology, 14(2), 294-312.
Naji, K. K., Gunduz, M., Alhenzab, F. H., Al-Hababi, H., & Al-Qahtani, A. H. (2024). A systematic review of the digital transformation of the building construction industry. IEEE Access, 12, 31461-31487.
Ou, J., Zheng, Z., Ou, X., & Zhang, N. (2024). Smart city construction, artificial intelligence development, and the quality of export products: A study based on micro-level data of Chinese enterprises. Sustainability, 16(19), 8640.
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., ... & Moher, D. (2021). The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. bmj, 372.
Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review, 38(5), 1082-1111
Pereira, C. S., Durão, N., Moreira, F., & Veloso, B. (2022). The importance of digital transformation in international business. Sustainability, 14(2), 834.
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of business research, 104, 333-339.
Sondhi, S. S., Salwan, P., Behl, A., Niranjan, S., & Hawkins, T. (2024). Evaluation of strategic orientation-led competitive advantage: The role of knowledge integration and service innovation. Journal of Knowledge Management, 28(7), 1937-1962.
Sun, F., Qu, Z., Wu, B., & Bold, S. (2024). Enhancing global supply chain distribution resilience through digitalization: Insights from natural resource sector of China. Resources Policy, 95, 105169.
Tapscott, D., & Tapscott, A. (2016). Blockchain revolution: How the technology behind bitcoin is changing money, business, and the world. Penguin.
Tolstoy, D., Nordman, E. R., & Vu, U. (2022). The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs. International Business Review, 31(3), 101946.
Vuko et al. (2024) examine the impact of Customer Relationship Management (CRM) systems on SMEs' performance through a systematic review.
Wirjo, A., Müller, V. C., del Carmen, M., Sangaraju, D., Crystal, L. J., & Siah, S. (2020). Assessment of capacity building needs to support WTO negotiation on trade-related aspects of e-commerce. Singapore: Asia-Pacific Economic Cooperation Secretariat.
World Trade Organization. (2021). World trade report 2021: Economic resilience and trade. WTO Publications. Retrieved from https://www.wto.org/english/res_e/publications_e/wtr21_e.htm
Xia, W., Zheng, Y., Huang, L., & Liu, Z. (2023). Integration of building information modeling (BIM) and big data in China: Recent application and future perspective. Buildings, 13(10), 2435. https://doi.org/10.3390/buildings13102435
Xiao, Y., & Watson, M. (2019). Guidance on conducting a systematic literature review. Journal of planning education and research, 39(1), 93-112.
Yu, J., Zhong, H., & Bolpagni, M. (2024). Integrating blockchain with building information modelling (BIM): A systematic review based on a sociotechnical system perspective. Construction Innovation, 24(1), 280-316.
Zong, Z., & Guan, Y. (2024). AI-driven intelligent data analytics and predictive analysis in Industry 4.0: Transforming knowledge, innovation, and efficiency. Journal of the Knowledge Economy, 1-40.
Zou, L., Shen, J. H., Zhang, J., & Lee, C. C. (2022). What is the rationale behind China's infrastructure investment under the Belt and Road Initiative. Journal of Economic Surveys, 36(3), 605-633.
Zvarimwa, C., & Zimuto, J. (2022). Valuable, rare, inimitable, non-substitutable and exploitable (VRINE) resources on competitive advantage. International Journal of Business & Management Sciences, 8(1), 9-22.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
I (we) submit this article which is original and unpublished, of my (our) own authorship, to the evaluation of the Veredas do Direito Journal, and agree that the related copyrights will become exclusive property of the Journal, being prohibited any partial or total copy in any other part or other printed or online communication vehicle dissociated from the Veredas do Direito Journal, without the necessary and prior authorization that should be requested in writing to Editor in Chief. I (we) also declare that there is no conflict of interest between the articles theme, the author (s) and enterprises, institutions or individuals.
I (we) recognize that the Veredas do Direito Journal is licensed under a CREATIVE COMMONS LICENSE.
Licença Creative Commons Attribution 3.0
