THE INFLUENCE OF HABITUS AND CAPITAL ON THE COMMERCIAL LEVEL OF ECOPRINTERS AT THE SOLO ART MARKET
DOI:
https://doi.org/10.18623/rvd.v23.4742Palabras clave:
Ecoprinter, Habitus, Capital, Field, Commercial LevelResumen
This study aims to analyze how habitus and capital shape the commercial success of ecoprinters within the entrepreneurial field of Solo Art Market. This study also investigates the aspect of symbolic violence among the ecoprinters that happens due to the different levels of habitus and capital. Drawing on Pierre Bourdieu’s theory of social practice, this qualitative ethnographic research employs ethnographic methods with interviews, questionnaires, and field observation on the ecoprinters. The findings reveal stratified levels of commercial achievement among ecoprinters that correspond to differences in their social background and accumulated capital. Those with strong internalized cultural capital (skills, ecological knowledge, and design literacy) and broad social networks achieve higher symbolic and economic capital conversion, while those with limited resources face structural and psychological constraints rooted in their class-origin habitus. Moreover, symbolic violence manifests subtly in feelings of inferiority among lower-capital ecoprinters when interacting with dominant ecoprinters This study concludes that entrepreneurial success in ecoprint is not solely determined by market strategy but correlated with the habitus and capital conversion, which reproduces social hierarchies even within creative ecological industries.
Citas
Bourdieu. P. (1984). Distinction: A social critique of the judgement of taste. Cambridge. MA: Harvard University Press.
Bourdieu. P. (1986). The forms of capital. Dalam J. G. Richardson (Ed.). Handbook of theory and research for the sociology of education (hlm. 241–258). Westport. CT: Greenwood.
Brändle. L.. Neff. K. & Zhao. E. (2025. September 8). Childhood social class shapes entrepreneurial success in adulthood. Entrepreneur & Innovation Exchange. Retrieved November 10. 2025. from https://eiexchange.com/content/childhood-social-class-shapes-entrepreneurial-success-in-adultho
De clercq. D.. & Voronov. M. (2009). The Role of Cultural and Symbolic Capital in Entrepreneurs’ Ability to Meet Expectations about Conformity and Innovation. Journal of Small Business Management. 47(3). 398–420. https://doi.org/10.1111/j.1540-627X.2009.00276.x
Firdaus. R. Z.. & Agustin. S. M. (2019). Symbolic Violence Towards Precarious Worker of E-Commerce Company of Transportation Services. Jurnal Komunikasi Indonesia. 58-68.
Flint. India. (2008). Eco Colour: Botanical Dyes for Beautiful Textiles. Crows Nest: Murdoch Books.
Gunawan. A. A.. Essers. C.. & van Riel. A. C. (2021). The adoption of ecopreneurship practices in Indonesian craft SMEs: value-based motivations and intersections of identities. International Journal of Entrepreneurial Behavior & Research. 27(3). 730-752.
Habibi. A. W.. Mas’udah. S.. & Suyanto. B. (2023). Symbolic violence of cigarette Sales Promotion Girl (SPG) in Surabaya City Kekerasan simbolik Sales Promotion Girl rokok di Kota Surabaya. Jurnal Sosiologi Dialektika Vol. 18(2). 136-148.
Hong. M.. Ge. Z.. & Wu. C. (2023). The emergence of entrepreneurial ecosystems by capital. habitus. and practice: A two-phase model based on Bourdieu’s approach. Frontiers in Psychology. 13. 987485.
Jayadi. K. (2018). Arts as entrepreneurship and economic capital in Tana Toraja. Indonesia. Journal of Entrepreneurship Education. 21(3). 1-10.
Kapoor. A. (2024). School as a site of Cultural Reproduction and Class Hierarchy. Contemporary Dialogue. 11(4). 25-36.
Krstić. C.. Tulloch. A.. Krstić. L.. Agius. S.. Warren. A.. & Doody. G. (2025). Habitus transformation of students from low socioeconomic backgrounds at medical school: the five core narratives. BMC Medical Education. 25(1). 1-12.
Pret. T.. Shaw. E.. & Drakopoulou Dodd. S. (2016). Painting the full picture: The conversion of economic. cultural. social and symbolic capital. International Small Business Journal. 34(8). 1004-1027.
Purwanto. A. (2016). Cultural capital and business success among entrepreneurs. Journal of Economics. Business. and Accountancy Ventura. 19(2). 227-236
Salmaniah Siregar. N. S. (2002). Metode dan teknik wawancara. Journal of Direktorat Pengembangan Kemahasiswaan. 1–2.
Sharlamanov. K.. Jovanoski. A.. & Kostovska. M. (2024). Social inequalities as a context for the formation of habitus. Discover Global Society. 2(1). 97
Smaguc. T.. & Vukovic. K. (2023). Forms and conversions of the economic capital of Croatian entrepreneurs in the computer programming industry with insights into variations of the company's development stages. Journal of information and organizational sciences. 47(2). 305-331.
Spradley. J. P. (2016). The ethnographic interview. Waveland Press.
Venter. R. (2012). Entrepreneurial values. hybridity and entrepreneurial capital: Insights from Johannesburg's informal sector. Development Southern Africa. 29(2). 225-239.
Vigerland. L.. & Borg. E. A. (2018). Cultural capital in the economic field: A study of relationships in an art market. Philosophy of Management. 17(2). 169-185
Zaharijevski. D. S.. Krstić. N.. & Dinić. J. (2018). How Cultural Capital is Converted Into Economic Capital: Education as a Key to the Economic Position of Experts in Bosnia And Herzegovina. Serbia. Macedonia. Montenegro. Facta Universitatis. Series: Teaching. Learning and Teacher Education. 011-027.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
I (we) submit this article which is original and unpublished, of my (our) own authorship, to the evaluation of the Veredas do Direito Journal, and agree that the related copyrights will become exclusive property of the Journal, being prohibited any partial or total copy in any other part or other printed or online communication vehicle dissociated from the Veredas do Direito Journal, without the necessary and prior authorization that should be requested in writing to Editor in Chief. I (we) also declare that there is no conflict of interest between the articles theme, the author (s) and enterprises, institutions or individuals.
I (we) recognize that the Veredas do Direito Journal is licensed under a CREATIVE COMMONS LICENSE.
Licença Creative Commons Attribution 3.0
