BOOSTS TO SUCCESSFUL PLATFORMS WITH TECHNOLOGY OR BUSINESS MODEL: SOME EVIDENCE FROM VIETNAM
DOI:
https://doi.org/10.18623/rvd.v23.n2.4496Palabras clave:
Application, Technology, Innovation, Business Model, PlatformResumen
The Nobel Prize in Economics 2014 announcement has officially awakened the business theory states the advanced characteristics of business platform models. It contributes to the precise explanation for practically successful business applications mainly from perspectives of new business models’ justified features instead of technology. Even though denying the importance of technology and traditional business strategies is challenging, some evidence from Vietnam shows that apps may lose their business projects when they run without a clear perception and consumption of the platform’s beneficial characteristics and advantages. The laws and policies on digital business, particularly platforms, must highlight these new business models’ merits to support them while making essential regulations and restrictions.
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