SOCIAL MEDIA MARKETING AS A TOOL FOR SUSTAINABILITY IN BRAZIL, THE EUROPEAN UNION AND BULGARIA

Autores/as

DOI:

https://doi.org/10.18623/rvd.v23.n4.3618

Palabras clave:

Circular Economy, Digital Platforms, Social Media Communication, Sustainable Marketing

Resumen

Social and digital media have become essential tools for promoting sustainability and the circular economy. They are used in different ways depending on regional conditions. The goal of the article is to compare social media marketing activities for sustainable development promotion in Brazil and the European Union (EU), with a special focus on Bulgaria as a case study. Based on secondary data sources the article examines the impact of digital communication strategies on consumer awareness and adoption of the circular economy. The findings highlight distinct regional approaches to digital sustainability marketing.

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Publicado

2026-02-18

Cómo citar

Zlatanova-Pazheva, E., & Gigova, T. (2026). SOCIAL MEDIA MARKETING AS A TOOL FOR SUSTAINABILITY IN BRAZIL, THE EUROPEAN UNION AND BULGARIA. Veredas Do Direito, 23, e233618. https://doi.org/10.18623/rvd.v23.n4.3618

Número

Vol. 23 (2026): Veredas do Direito, v. 23, 2026

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Articles

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