A STUDY ON THE IMPACT OF MANAGEMENT INNOVATION ON THE BUSINESS PERFORMANCE OF CHINESE-FUNDED ENTERPRISES IN THAILAND
DOI:
https://doi.org/10.18623/rvd.v23.6107Keywords:
Management Innovation, Intellectual Capital, Business Performance, Chinese-Funded Enterprises, Thailand, LocalizationAbstract
Abstract: This study investigates the impact of management innovation on the business performance of Chinese-funded enterprises in Thailand amidst the integration. By examining three dimensions of management innovation human resources, information technology, and servicesthe research explores how these drivers influence financial and non-financial performance through the lens of intellectual capital. Utilizing a mixed-methods approach with 150 surveyed managers in the Bangkok area, structural equation modeling (SEM) results indicate that management innovation has a significant positive impact on business performance, with service innovation being particularly crucial for non-financial success in the Thai market. However, the study finds that intellectual capital does not yet play a significant mediating role for many of these enterprises primarily SMEs due to a continued reliance on labor-intensive models and traditional Chinese management practices. Ultimately, the findings suggest that for long-term sustainability, these firms must transition from a focus on scale to the systematic accumulation of intellectual assets and localized innovation that respects Thai labor laws and cultural nuances.
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