INFLUENCING FACTORS OF OPPORTUNITY CAPACITY FOR SMES IN GUANGZHOU, CHINA
DOI:
https://doi.org/10.18623/rvd.v23.5927Keywords:
Innovative Atmosphere, Dual Knowledge Pursuit, Market Trends, Ability to Seize Opportunities, Entrepreneurial SpiritAbstract
In today’s rapidly changing global economic environment, SMEs face a high degree of uncertainty and competitive pressures. To stand out in the fiercely competitive market, SMEs must possess a strong capacity for innovation. However, the capacity for innovation is not determined by a single factor but is influenced by multiple factors. Existing research shows that organizational climate, the pursuit of knowledge, and market dynamics are important factors affecting the innovation capacity of SMEs. However, how these factors influence innovation capacity through the mediating variable of organizational anxiety has not yet been fully studied and verified. The objective of this study is to investigate the mechanism by which firms’ innovation capacity is affected by organizational anxiety, organizational climate, binary knowledge-seeking, and market dynamics, and to provide important implications for theoretical research and practical operations. This research was designed as a mixed-methods study, combining qualitative and quantitative research. In the qualitative research, based on grounded theory, the Analize software was used to establish a conceptual model of “Opportunity Capacity,” including the development of the interview script, the selection of interviewees, the collection of interview records, and the coding and analysis of these records. In the quantitative research, the research hypotheses were tested through a questionnaire survey and statistical analysis, and conclusions were drawn from the research, including questionnaire design, population and sample design, data collection and processing, and data analysis design using the structural equation modeling approach via SPSS and AMOS software. Finally, to ensure the content validity, construct validity, and reliability of the questionnaire items, an IOC test was conducted by management experts and a pilot test was performed with a small sample to develop the formal questionnaire with good reliability and validity in this chapter. The study found that both the degree of Innovation Atmosphere, Dual Knowledge Seeking, and Market Trend have a positive impact on Opportunity Capability and Entrepreneurial Anxiety; furthermore, entrepreneurial strength also has a positive impact on revenue performance.
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