URBAN TECHNOLOGY MANAGEMENT: DYNAMICS OF INTERNAL MIGRATION, MOBILITY, AND TRANSPORTATION AMONG UNIVERSITY STUDENTS
DOI:
https://doi.org/10.18623/rvd.v23.5239Keywords:
Public Policy, Smart Cities, Sustainable Urban Mobility, Technology Management, Technological ParadoxAbstract
The accelerated population growth in the Querétaro Metropolitan Area has saturated its road infrastructure, generating mobility challenges that particularly affect university students as key agents of urban transformation. This study analyzes the dynamics of migration, transportation, and mobility of this group to propose effective urban technology management guideline. A mixed-methods approach was employed and inductive qualitative phase to construct a conceptual semantic network, followed by a descriptive quantitative cross-sectional phase with a probabilistic sample of 483 students from the Facultad de Contaduría y Administración at the Universidad Autónoma de Querétaro (UAQ), 2024-1 period. Results reveal a “feminization of mobility” (62% women, 52% dependent on public transportation due to perceived insecurity and residential proximity), a “technological paradox” (micro-mobility on bicycles/scooters only 2% despite being digital natives, due to infrastructure/economic barriers), and internal migration (30%) reconfiguring services demand. Technology management must prioritize safety and sustainability through three strategic guidelines: Digitization for safety and gender perspective, comprehensive housing and mobility platforms, technological incentives for micro-mobility. These drive a predictive, inclusive, and sustainable model of smart urban mobility.
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