THE INFLUENCE OF COMMUNICATION VIA SOCIAL MEDIA ON DIGITAL ENTREPRENEURSHIP DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW
DOI:
https://doi.org/10.18623/rvd.v22.n2.3383Palabras clave:
Online Communication, Social Media, Digital Entrepreneurship, Entrepreneurship Systematic Literature ReviewResumen
This study integrates the TCM frameworks, systematically reviewing literature on social media and digital entrepreneurship from 2014 to 2025 (incorporating 16 empirical studies) while adhering to the PRISMA protocol. Data sources included Scopus and Web of Science. The findings indicate a research focus concentrated on Asia and developing nations. The theoretical frameworks predominantly employed at the individual level (11/16) included SOR, TPB, and grounded theory; organisational-level studies primarily utilised TOE, DOI, RBV, and capital theory. Methodologically, organisational-level research employed almost exclusively questionnaires, while individual-level studies favoured basic qualitative and grounded approaches. Only one quasi-experimental study was identified, and a notable absence of case studies was revealed. Three major gaps were revealed: regional coverage, cross-level mechanisms, and causal identification. Future research directions are proposed, centred on organisational perspectives, case studies, and experimental methods.
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