TAGLISH TALK: A SOCIOLINGUISTIC ANALYSIS OF CODE-SWITCHING IN TONI GONZAGA'S VLOGS
DOI:
https://doi.org/10.18623/rvd.v23.6509Keywords:
Code Switching, Sociolinguistics, Sociocultural Implications, FunctionsAbstract
Filipinos have numerous reasons for speaking multiple languages, whether because of the country's archipelago of 7,641 islands, historical colonization, or the influence of globalization. Due to these factors, Filipinos have been exposed to code-switching, and it has become common in everyday communication, whether in face-to-face conversations or on electronic devices. One of today's most common forms of entertainment is watching video blogs, or "vlogs," on YouTube, where celebrities or influencers share their daily lives. Toni Gonzaga is a Filipino celebrity known as the Philippines' Multimedia Star. She established her YouTube channel, Toni Gonzaga Studio, which became one of the most popular channels in the Philippines. This is where Toni categorizes her content by topic. This is a qualitative-descriptive study subjecting two vlogs to analysis. Moreover, this study found that: 1. All three types of code switching – intrasentential, intersentential, and tag are found in both vlogs; 2. Among the three types of code-switching, both vlogs showed intrasentential code-switching as the most frequently used type 3. Four (4) out of six (6) Appel and Muysken functions were observed – referential, directive, expressive, and phatic 4. Among four (4) functions found in both vlogs, the referential function dominates the other functions; and 5. Sociocultural implications of identity construction, language attitude, and cultural hybridity were observed.
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