BRAND COMMUNICATION STRATEGIES FOR YILI IN INNER MONGOLIA
DOI:
https://doi.org/10.18623/rvd.v23.5801Keywords:
Inner Mongolia, Brand Communication, Yili, StrategiesAbstract
This study focuses on the "Inner Mongolia Yili Brand Communication Strategy," aiming to explore effective ways to enhance Yili's brand communication effectiveness, thereby promoting its sustainable development in fierce market competition. The significance of this research lies in optimizing brand communication strategies to strengthen Yili's influence in both domestic and international markets, driving the upgrading of the dairy industry. The research aims to build a set of communication strategy system adapted to the development of Yili brand, and improve the brand awareness and reputation. The theoretical support is based on strategy theory and brand communication theory, combined with the current situation of dairy industry development and the characteristics of Yili brand, which provides a solid foundation for the research. The research method combines quantitative and qualitative analysis, collecting data through questionnaires, in-depth interviews, big data analysis, and other tools. Data analysis is conducted using computer software and artificial intelligence technology to ensure the scientific rigor and practicality of the findings. The scope of the study covers the current status, issues, and optimization strategies of Yili brand communication, providing theoretical and practical guidance for brand development.
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