THE IMPACT OF ORGANIZATIONAL CULTURE, CEO PERSONALITY AND STRATEGIC DECISION-MAKING ON THE FIRM PERFORMANCE
DOI:
https://doi.org/10.18623/rvd.v23.5788Keywords:
Organizational Culture, Ceo Personality, Strategic Decision-Making, High-Tech Enterprises, Firm PerformanceAbstract
The core objective of this study is to explore organizational culture and CEO personality on high-tech firm performance: using strategic decision-making as a mediating variable.This study adopts a combination of quantitative and qualitative research methods and uses PLS-smart software for data analysis.This study investigated high-tech enterprises in Guangdong Province, collecting data from 400 respondents through a questionnaire survey, and conducted quantitative analysis using partial least squares. The results indicated that CEO personality traits and organizational culture positively impact the performance of high-tech enterprises, with strategic decision-making serving as an intermediary. In the study, by integrating factors affecting the performance of high-tech enterprises, a relationship model was constructed between CEO characteristics, strategic decision-making, and corporate performance. This study aims to provide references for high-techenterprises in hiring senior management teams and constructing organizational culture, and lays the foundation for enriching management theory.
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