INNOVATION AT THE CORE OF COMPETITIVE ADVANTAGE: A THEMATIC EXPLORATION OF EMERGING ORGANIZATIONAL PATHWAYS
DOI:
https://doi.org/10.18623/rvd.v23.5771Keywords:
Innovation, Business Models, Sustainability, Dynamic Capabilities, Organizational AmbidexterityAbstract
Now more than ever, organizations need to innovate in order to face uncertainty, become sustainable, and exploit digital opportunities. Despite significant research into the phenomenon, the literature is fragmented across a range of disciplines and perspectives. This article conducts a thematic analysis of 234 references to map the field of study and synthesize key findings. The findings reveal that innovation has become a core strategic imperative for organizations. Innovation is crucial for organizations to exploit opportunities and integrate sustainability into their operations. The findings also reveal that organizations need to transform their business models to adapt to changes in their environments and the technologies they use. The study contributes to the growing body of research into innovation. The article links the bibliometric findings to themes that emerge on organizational resilience and competitive advantage. Implications for theory, practice, and future research are discussed.
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