THE IMPACT OF MARKET COMPETITION THREATS ON COMPANY PERFORMANCE THE INTERMEDIARY ROLE OF LEASING FINANCE ANALYTICAL STUDY OF A SAMPLE OF COMPANIES LISTED ON THE IRAQ STOCK EXCHANGE FOR THE PERIOD (2004 - 2024)
DOI:
https://doi.org/10.18623/rvd.v23.5686Keywords:
Competition Threats, Product Market, Leasing Finance, Corporate PerformanceAbstract
This study aims to investigate the impact of competitive threats in the product market on leasing finance and company performance, as well as the impact of leasing finance on company performance. The research is based on a sample of eight industrial companies listed on the Iraq Stock Exchange during the period 2004-2024. The descriptive analysis reveals significant fluctuations in the financial indicators of the companies included in the study, reflecting the instability of the economic and political situation in Iraq. Multiple regression analysis was used to test the hypotheses. The results indicate that competitive threats have a significant positive impact on leasing finance overall, although the sub-indicators show mixed effects. The study concludes that competitive threats drive companies toward leasing finance as a flexible alternative, but excessive liquidity reduces the need for leasing. Increased competitive pressure erodes profitability, while market concentration enhances performance. Furthermore, although leasing improves overall performance, high leasing expenses can be detrimental. The study recommends that Iraqi companies carefully balance their funding sources and liquidity levels, and that policymakers work to foster a competitive environment that encourages the optimal use of leasing finance to enhance company performance.
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