POST-PANDEMIC TRANSFORMATION OF THE CREATIVE INDUSTRY: OPPORTUNITIES AND CHALLENGES FOR THE NEW ECONOMIC ECOSYSTEM

Authors

  • Valentin Romualda Gaudiosa Bella Adur Institut Filsafat dan Teknologi Kreatif Ledalero
  • Rikardus Gonzales Wea Libu Institut Filsafat dan Teknologi Kreatif Ledalero
  • Andri Helmi Munawar Fakultas Ekonomi dan Bisnis, Universitas Siliwangi
  • Dian Hadiani Administrasi Bisnis, STISIP Bina Putera Banjar
  • Juhari Universitas Pertiba

DOI:

https://doi.org/10.18623/rvd.v23.5393

Keywords:

Creative Industry, New Economy, Innovation, Post-Pandemic

Abstract

The global pandemic has drastically changed the creative industry landscape worldwide, including in Indonesia, by accelerating the digitalization process and driving the emergence of new production and consumption patterns. This transformation has not only created new economic opportunities but also posed complex structural challenges, particularly related to gaps in technology access and the adaptability of industry players. In this context, the creative industry is a strategic sector for national economic recovery and development post-pandemic. This study aims to analyze the opportunities and challenges facing the creative industry post-pandemic and formulate a strategic direction for building a new, inclusive, and sustainable economic ecosystem. The research method used is a qualitative approach, collecting data from various literature, previous studies, and research findings relevant to the topic of creative industry transformation. The collected data was then analyzed descriptively to identify patterns, relationships, and strategies that can be implemented to strengthen the creative economy ecosystem. The results show that the pandemic has been a catalyst for innovation and digitalization in the creative sector, while also demonstrating the importance of cross-sector collaboration in driving sustainable growth. Despite challenges such as the digital divide, limited human resource capacity, and policy barriers, the creative sector still has significant potential to become a key pillar of the national economy. Therefore, strategies to strengthen the new economic ecosystem must focus on synergy between stakeholders, strengthening digital literacy, and developing a resilient, adaptive, and values-based creative economy.

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Published

2026-03-16

How to Cite

Adur, V. R. G. B., Libu, R. G. W., Munawar, A. H., Hadiani, D., & Juhari. (2026). POST-PANDEMIC TRANSFORMATION OF THE CREATIVE INDUSTRY: OPPORTUNITIES AND CHALLENGES FOR THE NEW ECONOMIC ECOSYSTEM. Veredas Do Direito, 23, e235393. https://doi.org/10.18623/rvd.v23.5393

Issue

Vol. 23 (2026): Veredas do Direito, v. 23, 2026

Section

Articles

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