INDIVIDUAL PURCHASING ATTITUDES AND MARKETING DYNAMICS IN THE TRANSITION TO ELECTRIC CARS: THE CASE OF SAMSUN PROVINCE
DOI:
https://doi.org/10.18623/rvd.v23.5352Keywords:
Electric Vehicles, Purchasing Attitudes, Marketing Dynamics, Attitude ResearchAbstract
This study examines how the transition from a fossil fuel-based product architecture to an electric vehicle ecosystem in the automotive industry is reflected in consumer attitudes and purchase intentions through production and marketing strategies. The research is conducted using a survey model based on a quantitative research approach, and the survey technique is used in the data collection process. The sample consists of 388 participants living in Samsun province. The scale includes dimensions of subjective environmental norms, purchase intention, individual purchasing behavior, and attitudes towards environmentally friendly vehicles. Reliability, normality, independent samples t-test, and one-way analysis of variance are used in the analyses. The findings show that the scale reliability levels are high and that participants generally have a high tendency to purchase environmentally friendly vehicles. Significant differences are found according to age, education, and income groups in terms of demographic variables, and significant differences are observed in some sub-dimensions in the gender variable. The results indicate that in the electric vehicle transformation, marketing communication should be designed on a segment basis and the production-supply infrastructure should be structured in a way that is compatible with consumer expectations.
References
Ari, Y. O. (2020). Küresel Elektrikli Otomobil Piyasasına Genel Bakış. Kırklareli Üniversitesi Sosyal Bilimler Dergisi, 4(2), 193-203.
Aslan, E. (2022). İklim Değişikliğiyle Mücadele Bağlamında Hibrit-Elektrikli Otomobillere Yönelik Teşvik ve Vergi Uygulamaları: Avrupa Birliği (AB)–Türkiye Karşılaştırması. TÜCAUM 2022 Uluslararası Coğrafya Sempozyumu, Ankara.
Bamberg, S., & Möser, G. (2007). Twenty Years After Hines, Hungerford, And Tomera: A New Meta-Analysis Of Psycho-Social Determinants Of Pro-Environmental Behaviour. Journal of Environmental Psychology, 27(1), 14-25.
Baum, D., Spann, M., Füller, J., & Thürridl, C. (2018). The Impact of Social Media Campaigns on The Success of New Product İntroductions. Journal of Retailing and Consumer Services, 1-9.
Baştürk, S., & Taştepe, M. (2013). Evren ve örneklem. Bilimsel Araştırma Yöntemleri, Ankara: Vize Yayıncılık, 129, 159.
Cooper, A. ve Schefter, K. (2018). Electric vehicle sales forecast and the charging infrastructure required through 2030. U.S.: Edison Electric Institute.
Egbue, O., & Long, S. (2012). Barriers To Widespread Adoption Of Electric Vehicles: An Analysis Of Consumer Attitudes And Perceptions. Energy Policy, 48, 717-729.
Galip A. (2006). Küresel Isınma, Nedenleri ve Sonuçları. Ankara Üniversitesi Dil ve Tarih-Coğrafya Fakültesi Dergisi, 46, 2, 29-43.
Global EV Outlook. (2013). Electric Vehicles Initiative, Understanding the Electric Vehicle Landscape to 2020. International Energy Agency.
Güven, E. C., & Gedik, K. (2019). Ömrünü Tamamlamış Elektrikli Araç Bataryalarının Çevresel Yönetimi. Journal of the Institute of Science and Technology, 9(2), 726-737.
Hackbarth, A., & Madlener, R. (2013). Consumer Preferences For Alternative Fuel Vehicles: A Discrete Choice Analysis. Transportation Research Part D: Transport and Environment, 25, 5-17.
Hidrue, M. K., Parsons, G. R., Kempton, W., & Gardner, M. P. (2011). Willingness To Pay For Electric Vehicles And Their Attributes. Resource and Energy Economics, 33(3), 686-705.
Jansson, J., Nordlund, A., & Westin, K. (2017). Examining Drivers Of Sustainable Consumption: The İnfluence Of Norms And Opinion Leadership On Electric Vehicle Adoption İn Sweden. Journal of Cleaner Production, 154, 176-187.
Karasar, N. (2013). Bilimsel araştırma yöntemi, 26. Basım. Ankara: Nobel.
Kempf, S., Lühr, P., Schaufuss, P., Strigel, A & Tschiesner, A. (2020). Leaving the niche: Seven steps for a successful go-to-market model for electric vehicles. https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/leaving-the-niche-seven-steps-for-a-successful-go-to-market-model-for-electric-vehicles. Erişim tarihi: 24.01.2026.
Klockner, C. A., & Matthes, J. (2013). Attitudes Toward Electric Vehicles: A Meta-Analysis Of The İnfluences Of Drivers’ Personal Characteristics And EV Design Features. Transportation Research Part A: Policy and Practice, 69, 71-86.
Kumar, M.S. & Revankar, S.T. (2017). Development scheme and key technology of an electric vehicle: An overview. Renewable and Sustainable Energy Reviews, 70, 1266-1285.
Leitman , S., & Brant, B. (2008). Build Your Own Electric Vehicle. The McGraw-Hill Companies.
Ščasný, M., Zvěřinová, I. ve Czajkowski, M. (2015). Individual preference for the alternative fuel vehicles and their attributes in Poland. EcoMod2015 Conference, Boston College, July 15-17 2015, USA.
Sierzchula, W., Bakker, S., Maat, K., & van Wee, B. (2014). The İnfluence Of Financial İncentives And Other Socio-Economic Factors On Electric Vehicle Adoption. Energy Policy, 68, 183-194.
Tie, S. F. & Tan, C. W. (2013). A Review Of Energy Sources And Energy Management System İn Electric Vehicles. Renewable and Sustainable Energy Reviews, 20, 82-102.
Uslu, H. & Demirel, O. (2022). Elektrikli Otomobil Satın Alma İstekliliğini Etkileyen Faktörler: Konya İli Örneği. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 13(35), 961-975.
Yergin, D. (2021). The Major Problems Blocking America’s Electric Car Future. The Major Problems Blocking America’s Electric Car Future - POLITICO. Erişim tarihi: 31.08.2023.
Downloads
Published
How to Cite
Issue
Section
License
I (we) submit this article which is original and unpublished, of my (our) own authorship, to the evaluation of the Veredas do Direito Journal, and agree that the related copyrights will become exclusive property of the Journal, being prohibited any partial or total copy in any other part or other printed or online communication vehicle dissociated from the Veredas do Direito Journal, without the necessary and prior authorization that should be requested in writing to Editor in Chief. I (we) also declare that there is no conflict of interest between the articles theme, the author (s) and enterprises, institutions or individuals.
I (we) recognize that the Veredas do Direito Journal is licensed under a CREATIVE COMMONS LICENSE.
Licença Creative Commons Attribution 3.0
