ANALYSIS OF THE ORGANIC COCONUT SUGAR SUPPLY CHAIN IN BOJONGSARI DISTRICT, PURBALINGGA REGENCY, INDONESIA
DOI:
https://doi.org/10.18623/rvd.v23.n4.4775Keywords:
Supply Chain, Marketing Channels, Coconut Sugar, KUB Central Agro LestariAbstract
The supply chain plays an important role in the marketing of agricultural products. This study aims to identify the supply chain of organic coconut sugar artisans and analyze the tasks and functions of marketing in the organic coconut sugar supply chain in the Bojongsari District area. The research was carried out using a survey method. The determination of the research location was carried out by purposive sampling in Bumisari Village and Pekalongan Village because there are 3,831 productive coconut trees managed by nearly 500 organic coconut sugar artisans. The research sample was determined by purposive sampling of 15 organic coconut sugar artisans in Bumisari Village and 15 artisans were selected because they were fostered by KUB Central Agro Lestari in Pekalongan Village with 15 respondents, so that there were a total of 30 respondents. Sampling of supply chain institutions is carried out using snowball sampling. The data collected in the research is in the form of primary and secondary data through interview, observation and documentation techniques with research techniques in the form of qualitative and quantitative approaches. The results of the study show that in Bojongsari District there are 3 patterns of marketing channels. Marketing pattern 1, organic coconut sugar artisans sell their products through KUB Central Agro Lestari before finally being marketed to wholesalers. The selling price from artisans to KUB Central Agro Lestari is IDR 17,000/kg, while KUB Central Agro Lestari resells to wholesalers at a price of IDR 19,066/kg. The marketing pattern 2 is that the selling price of craftsmen to collectors is IDR 16,500/kg, which is then sold to KUB Central Agro Lestari for IDR 19,500/kg, then sold to wholesalers at IDR 34,264/kg. In marketing pattern 3, the distribution flow of organic coconut sugar starts from coconut sugar artisans who sell their products to collectors at a price of IDR 15,000/kg, then sold to retail traders at a price of IDR 16,125/kg. From retailers, organic coconut sugar is sold directly to end consumers at a price of IDR 17,067/kg.
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