AMPLIFYING THE DIGITAL SUPPLY CHAIN MODEL: THE MODERATING ROLE OF BIG DATA ANALYTICS CAPABILITY ON PERCEPTIONS OF PERSONNEL IN THE MANUFACTURING INDUSTRY

Authors

  • Yuanyuan Xing Faculty of Management Sciences, Dhonburi Rajabhat University
  • Tachakorn Wongkumchai Faculty of Management Sciences, Dhonburi Rajabhat University

DOI:

https://doi.org/10.18623/rvd.v23.n3.4369

Keywords:

Big Data Analytics Capability (BDAC), Perception-Based Analysis, Digital Supply Chain Model, Dynamic Capabilities Theory, Chinese Manufacturing Industry

Abstract

This study investigates how Big Data Analytics Capability (BDAC) shapes the interplay among Corporate Digital Transformation (CDT), Supply Chain Digital Transformation (SCDT), Customer Data Engagement (CDE), and Corporate Performance (CP) in Chinese manufacturing firms. Grounded in the Resource-Based View and Dynamic Capabilities Theory, BDAC is conceptualized as a higher-order, VRIN-aligned strategic capability enabling firms to sense, seize, and reconfigure resources in digitally transformed environments. Survey data from 368 employees and managers were analyzed using structural equation modeling, revealing that CDT and SCDT significantly enhance CP, CDE partially mediates the CDT–CP relationship, and BDAC positively moderates both the CDT–CDE and SCDT–CP links. These findings underscore that technology adoption alone is insufficient; developing analytical capabilities, fostering a data-driven culture, and integrating BDAC into core supply chain functions are critical for realizing digital transformation value. The study contributes theoretically by elucidating BDAC’s role in bridging digital investments and perceived organizational outcomes, and practically by guiding managers to balance technological infrastructure with capability development. Limitations include its cross-sectional design and reliance on perception-based data, suggesting future longitudinal and cross-context research.

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Published

2026-01-26

How to Cite

Xing, Y., & Wongkumchai, T. (2026). AMPLIFYING THE DIGITAL SUPPLY CHAIN MODEL: THE MODERATING ROLE OF BIG DATA ANALYTICS CAPABILITY ON PERCEPTIONS OF PERSONNEL IN THE MANUFACTURING INDUSTRY. Veredas Do Direito, 23(3), e234369. https://doi.org/10.18623/rvd.v23.n3.4369

Issue

Vol. 23 No. 3 (2026): Veredas do Direito, v. 23, n. 3 2026

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