PRAGMATIC STRATEGIES AND POLITENESS TACTICS IN THE 2024 INDONESIAN PRESIDENTIAL DEBATES: ANALYZING LINGUISTIC APPROACHES AND THEIR IMPACT ON AUDIENCE PERCEPTION
DOI:
https://doi.org/10.18623/rvd.v22.n7.4107Keywords:
Audience Perception, Indonesian Election, Politeness Tactics, Presidential Debates, Voter EngagementAbstract
This research investigates the pragmatic strategy of the 2024 Indonesian Presidential Election First Debate, which candidates employed to campaign, to attack opponents and to make connection with electorate. Applying qualitative content analysis, it reveals the ways in which the candidates used technical language to demonstrate dominance and afford themselves dominance (in charges), interruptions to communicate strength, as well as formal & informal language for the correlation between professional and likability. Personal stories created shared experiences while the emotional and rhetorical nature of language moved listeners. Repetition had a driving impact, and “us vs. them” framing amplified certain views and polarized opinions. The results were consistent with previous research linking political debates to cultural attitudes and perceptions in Indonesia. Based on Speech Act, Politeness and Framing theories, this research provides an understanding of strategies that can be employed in campaigns to assist with such objectives as: crafting political speech with high efficacy rates; arranging public discourse that is more palatable to maintain a positive public image.
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