DIGITAL MOBILITY AND LEARNING BEHAVIOR WITHIN THE HUMANITIES EDUCATION PERSPECTIVE AMONG UNIVERSITY STUDENTS USING GRAB E HAILING SERVICES
DOI:
https://doi.org/10.18623/rvd.v22.n6.4040Keywords:
Customer Satisfaction, Service Quality, App Usability, Pricing, E-hailingAbstract
University life today is influenced by digital technologies that shape learning behavior, social interaction, and everyday experiences. This study examines the use of Grab e hailing services among students at Universiti Poly Tech Malaysia and interprets this practice within the context of humanities education, which emphasizes human experience, meaning making, and behavioral adaptation in daily learning routines. The research explores how digital mobility supports students in managing time, accessing educational spaces, participating in academic activities, and balancing personal and social responsibilities. A quantitative survey was conducted and the data were analyzed to identify patterns that link mobility, learning engagement, and daily lifestyle practices. The findings show that the usability of the Grab application and the affordability of rides play important roles in shaping students’ punctuality, consistency in attending classes, and overall participation in university learning processes. Service quality contributes to feelings of comfort and security, which strengthens trust and continued usage. The study concludes that Grab functions not only as a transportation service but also as part of the contemporary learning environment that influences behavior, decision making, and lived experience in humanities education.
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