FACTORS INFLUENCING THE INVESTMENT INTENTION IN CRYPTOCURRENCY: AN APPROACH BASED ON THE THEORY OF PLANNED BEHAVIOUR (TPB)
DOI:
https://doi.org/10.18623/rvd.v22.n6.3771Keywords:
Theory of Planned Behavior, Cryptocurrency, Investment Intention, Behavioral Finance, Financial RiskAbstract
This study analyzes the factors influencing the investment intention in cryptocurrency based on the Theory of Planned Behavior (TPB). Data was collected from 330 students at universities in Hanoi. The data will be analyzed using SPSS, employing regression tests to determine the impact of each factor on the investment intention. The results show that Attitude (AT), Subjective Norm (SN), Perceived Behavioral Control (PBC), Financial Risk (FR), and Perceived Trust (PT) all positively influence the investment intention in cryptocurrency. The findings from the SPSS analysis provides valuable insights into the investment behavior of students and help better understand the factors determining investment decisions in cryptocurrency within the context of Vietnam.
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