INVESTIGATING VOLUNTEERISM BEHAVIORS ON SOCIAL NETWORKS IN VIETNAM
DOI:
https://doi.org/10.18623/rvd.v22.n4.3675Keywords:
Information Quality, Trust, Social Identification, Voluntarism, Online Social NetworkAbstract
This study examines factors influencing voluntarism behaviors using the Stimulus-Organism-Response (SOR) theory in the Vietnamese online social network context. We proposed a research model to test the direct and indirect impact of information quality on trust, social identification, and volunteerism behaviors of Vietnamese people when they are exposed to charity groups and information from social online networks. This study uses a quantitative survey method. A self-administered online survey was conducted to collect data from online charity groups. After six months, we collected 102 valid responses. SmartPLS 4.0 was employed to test the proposed hypotheses. Our results showed that volunteerism behaviors were most strongly influenced by information quality, followed by social identification. Trust in donors and charity groups was proven to have little influence on voluntarism behaviors in this study. Therefore, we recommend that charity groups utilize online social media to disseminate transparent information about their calls for charitable or volunteer activities.
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