AI AND CONSUMERISM ARE EMBEDDED IN THE COMPETITION DISCOURSE PERSONALITY. AN AFRICAN PHILOSOPHY MILIEU

Abstract

The new meaning and understanding of personality embedded in African philosophy is the cornerstone of African philosophy. However, the modern development and the ushering in of AI (Artificial Intelligence) and consumerism driven by globalisation have brought a new face to humanity. Thence, impacted communities have alluded to the need to develop new survival skills to better adapt to these developments. In addition, these technologies have westernised individual and consumerism as a means of showing strength and exploiting the poor without taking cognisance of their status quo. This a quite a problematic situation from an African thought which embraces that all people are equal and must be treated as such because Individuality is harnessed in the principle of consumerism. Thus, this results in soil fertile for competition, resulting in persona changes which play a role in the understanding of community and the direction taken in addressing the moral fibre of communities, which is quite problematic. In addressing the problem, the paper will seek to identify which factors have been influenced by the introduction of AI and how that has influenced consumerism. Further, it will seek to find which solutions can be used to address those shortcomings.  A desktop research method will be used, relying on search engines like Google Scholar and other relevant material. From the findings, the paper will analyse in a way of finding a determination of the impact of AI and consumerism and how they can assist in enhancing personality and socialism in the African philosophy context.