THE IMPACT OF ARTIFICIAL INTELLIGENCE AND DIGITIZATION ON THE EDUCATIONAL SERVICES MARKET FOR THE PROTECTION OF HUMAN RIGHTS AND THE HUMAN CAPITAL FORMATION OF THE NATIONAL ECONOMY
DOI:
https://doi.org/10.18623/rvd.v22.n2.3466Keywords:
Higher Education, Protection of Human Rights, Artificial Intelligence, Digital Technologies, Digitalization, Educational Services Market, University. Human Capital, National Economy, Sustainable DevelopmentAbstract
Scientific study substantiates urgency using digital technologies in higher education, analyzes main areas of their application, modern challenges in education and the impact on the protection of human rights and the formation of intellectual capital of the national economy. The purpose of this article is to analyze modern trends in the higher education development in the context of introduction of innovative digital technologies and its impact on the protection of human rights and the intellectual capital formation of the national economy. Current practices and prospects of digital transformation of higher education are considered, which outline new principles of the educational process in higher education. Introduction of artificial intelligence and other digital technologies into the educational process creates advantages in terms of student-centered learning, formation of constant feedback and flexible infrastructure of the institution, use of constructive coordination in development of courses, which significantly affects the protection of human rights and the intellectual capital formation of the national economy. The most common digital technologies used in teaching and learning in higher education institutions are considered (learning management system, synchronous technologies, multimedia software, collaborative programs, cloud technologies, new technologies, artificial intelligence). Given the speed of implementation of digital technologies in the educational process, it is proposed to diversify forms of student learning (in classrooms using technology, hybrid/blended, asynchronous online, synchronous online, bichronous online, HyFlex). It is also important to organize learning, to equip educational buildings, and to create opportunities for teachers to acquire digital competencies. To develop high-quality digital learning, higher education institutions should use potential of various partnerships: with other universities, with professional organizations that are leaders in digital learning, with employers, which will contribute to the protection of human rights and the human capital formation of the national economy.
References
AI Statistics 2024. AIPRM. https://www.aiprm.com/ai-statistics/#top-10-ai-statistics-2024
Akbari, T.T., Muljadi, B., Maulana, D., Pratomo, R.R. (2024). The Role of Higher Education Leadership in Developing Human Capital and Future of Jobs In ASEAN: A Study on Indonesia's Universities. Journal of Higher Education Policy And Leadership Studies, 5(2), 36-51. http://doi.org/10.61186/johepal.5.2.36
Albairmani, Ali Mahdi Abbas, Muhammad, Ali Hussein, Saud, Isam Abdul Khudhur, Salman, Sarah Abdulridha, Shihab, Shahrazad Mohammed. (2024). The impact of sustainable education on economic resilience in iraq: human capital as a moderating variable. Journal of Sustainability Science and Management, 19(10), 133-150. http://doi.org/10.46754/jssm.2024.10.011.
Alexander, W. R. J., & Belloni, R. (2024). Artificial Intelligence and the Sustainability of the Signaling and Human Capital Roles of Higher Education. Sustainability, 16(20), 8802. https://doi.org/10.3390/su16208802.
Cosmulese, C.G., Grosu, V., Hlaciuc, E., Zhavoronok, A. (2019). The Influences of the Digital Revolution on the Educational System of the EU Countries. Marketing and Management of Innovations, 3, 242-254. http://doi.org/10.21272/mmi.2019.3-18
Cruz-Romero, R., Silva-Payró, M.P., la Rosa, R.MD. (2025). Impact of Public Education Policies on Human Capital Formation in a Faculty of Information Technologies. In: Abreu, A., Carvalho, J.V., Mesquita, A., Sousa Pinto, A., Mendonça Teixeira, M. (eds) Perspectives and Trends in Education and Technology. ICITED 2024. Lecture Notes in Networks and Systems, 859, 223-232. https://doi.org/10.1007/978-3-031-78155-1_21
Djakona, A., Kholiavko, N., Dubyna, M., Zhavoronok, A., Fedyshyn, M. (2021). Educational dominant of the information economy development: a case of Latvia for Ukraine. Economic Annals-XXI, 192(7-8(2)), 108-124. https://doi.org/10.21003/ea.V192-09
Filippov, V., Hrytsku, V., Shaposhnykov, K., Tanashchuk, K., Shaposhnykova, I., & Demkiv, Y. (2022). Competitiveness of the Higher Education in the Context of Ensuring Sustainable Development of The State. Management Theory and Studies for Rural Business and Infrastructure Development, 44(3), 280–287. https://doi.org/10.15544/mts.2022.29
Filyppova, S., Bilousov, O., Shaposhnykov, K., Seleznova, O., Lozychenko, O. (2024). Regulatory Policy for Development of Digital Business in the National Economy. Pacific Business Review (International), 5(17), 34-42. http://www.pbr.co.in/2024/2024_month/November/3.pdf
Kholiavko, N., Popelo, O., Safonov, Y., Shaposhnykov, K., Babukh, I., Yamniuk, B. (2024). Global trends of universities digitalization under the sustainable development concept. Management Theory and Studies for Rural Business and Infrastructure Development, 46(4), 473–481. https://doi.org/10.15544/mts.2024.44
Labadan, S.B., & Benitez, V.O.E. (2025). Human Capital Management Practices Vis-à-vis Faculty Well-Being in a Selected Philippine Higher Education Institution: Addressing the Perspective of SDG 8 Decent Work and Economic Growth. Journal of Lifestyle and SDGs Review, 5(1), e04710. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n01.pe04710
Lavrov, R., Kholiavko, N., Djakona, A., Dubyna, M., Zhavoronok, A. (2020). The higher education adaptability to the digital economy. Bulletin of the National Academy of Sciences of the Republic of Kazakhstan, 4(386), 294-306. https://doi.org/10.32014/2020.2518-1467.130
Leoni, Silvia. (2025). A Historical Review of the Role of Education: From Human Capital to Human Capabilities. Review of Political Economy, 37(1), 227-244. https://doi.org/10.1080/09538259.2023.2245233.
Ma, Lianfeng, Gan, Yufei, Huang, Ping. (2025). Higher education investment, human capital, and high-quality economic development. Finance Research Letters, 71, 106419. https://doi.org/10.1016/j.frl.2024.106419
Marhasova, V., Kholiavko, N., Popelo, O., Krylov, D., Zhavoronok, A., & Biliaze, O. (2023). The Impact of Digitalization on the Sustainable Development of Ukraine: COVID-19 and War Challenges for Higher Education. Revista De La Universidad Del Zulia, 14(40), 422-439. https://produccioncientificaluz.org/index.php/rluz/article/view/40076
Najla Tharman Almutairi. (2024). Does Investment in Human Capital via Education Stimulate Economic Growth in an Oil-Rich Country? A Case Study of Saudi Arabia. Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), 15(1), 2933-2955. https://doi.org/10.1007/s13132-023-01265-1
On the Sustainable Development Goals of Ukraine for the period up to 2030: Presidential Decree No. 722/2019 (2019, September 30). URL: https://zakon.rada.gov.ua/laws/show/722/2019#Text
Popelo, О., Kholiavko, N., Hryhorkiv, M., Kosmii, O., Oleksiienko, O., Zhavoronok, A. (2023). EU higher education institution toward the sustainable development. Management Theory and Studies for Rural Business and Infrastructure Developmente, 46(2), 124-132. https://ejournals.vdu.lt/index.php/mtsrbid/article/view/4739/2760
Safonov, Yu., Kholiavko, N., Grosu, V., Zhavoronok, A., Cosmulese, C.G. (2021). Quintuple Helix Model: Investment Aspects of Higher Education Impact on Sustainability. Management Theory and Studies for Rural Business and Infrastructure Development, 43(1), 111-128. https://doi.org/10.15544/mts.2021.10
Wu, Limeng, Fang, Jing. (2024). How higher education affects corporate human capital investment: Based on Upper Echelons Theory. Finance Research Letters, 69(A), 106019. https://doi.org/10.1016/j.frl.2024.106019.
Zhang, Y., Hainan, L., Feng, F., Wu, X. (2025). Digital economy, education, human capital and urban–rural income disparity. Finance Research Letters, 71(C), 106464.
Downloads
Published
How to Cite
Issue
Section
License
I (we) submit this article which is original and unpublished, of my (our) own authorship, to the evaluation of the Veredas do Direito Journal, and agree that the related copyrights will become exclusive property of the Journal, being prohibited any partial or total copy in any other part or other printed or online communication vehicle dissociated from the Veredas do Direito Journal, without the necessary and prior authorization that should be requested in writing to Editor in Chief. I (we) also declare that there is no conflict of interest between the articles theme, the author (s) and enterprises, institutions or individuals.
I (we) recognize that the Veredas do Direito Journal is licensed under a CREATIVE COMMONS LICENSE.
Licença Creative Commons Attribution 3.0
