MEDIA COMMUNICATION OF WESTERN BALKAN NEWSPAPERS IN THE FUNCTION OF PUBLIC EDUCATION
DOI:
https://doi.org/10.18623/rvd.v22.n4.3179Keywords:
Information, Education, Communication, Newspaper, ReportingAbstract
This study examines the coverage of the Russia-Ukraine conflict by two prominent Western Balkan newspapers: Panorama (Albania) and Večernje Novosti (Serbia). Drawing on media education theories and the framework of war/peace journalism (Galtung & Ruge, 1965), the analysis employs Yin’s (2016) decomposition method to explore how narrative structures and communication styles reflect divergent geopolitical alignments. While Panorama adopts a direct, fact-based approach consistent with Albania’s pro-Western stance - emphasizing Ukraine’s defensive efforts and highlighting peace initiatives - Večernje Novosti uses sensationalist and nationalist rhetoric aligned with Serbia’s pro-Russian position, often employing headline manipulation and emotional framing to influence public perception. The study reveals that these editorial choices serve as extensions of respective state ideologies and national identities, complicating claims of journalistic objectivity. Furthermore, the selective inclusion of authoritative voices and strategic ambiguity in communication contribute to shaping readers’ attitudes within each national context. These findings underscore the necessity for critical media literacy in politically sensitive regions, where media narratives not only inform but also actively participate in geopolitical discourses. This research contributes to understanding how media operates as a tool for ideological positioning amid international conflicts.
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