Song T, Kulwanich A. INFLUENCING OF BRAND PERCEPTION, BRAND PERSONALITY AND SELF-CONGRUITY ON SPORTS TOURISM BRAND LOYALTY IN ZHANGJIAJIE CITY, CHINA. Ver. Dir. [Internet]. 2026 Apr. 8 [cited 2026 Apr. 9];23(6):e235799. Available from: https://revista.domhelder.edu.br/index.php/veredas/article/view/5799