Papp-Váry Árpád F, Molnár D. STAR FOOTBALLERS’ BRAND BUILDING ON SOCIAL MEDIA: DIGITAL PRESENCE, AUTHENTICITY, AND MARKET VALUE . Ver. Dir. [Internet]. 2026 Feb. 27 [cited 2026 Apr. 15];23:e234640. Available from: https://revista.domhelder.edu.br/index.php/veredas/article/view/4640