Nur I, Mahfudnurnajamuddin, Lantara NF, Bijaang D. THE INFLUENCE OF PRODUCT QUALITY, MARKETING MIX AND PRODUCT INNOVATION ON COMPETITIVE ADVANTAGE AND MARKETING PERFORMANCE IN CREATIVE ECONOMY INDUSTRY SECTOR IN MAKASSAR CITY. Ver. Dir. [Internet]. 2025 Dec. 30 [cited 2026 Apr. 7];22:e224190. Available from: https://revista.domhelder.edu.br/index.php/veredas/article/view/4190