Binh VTT, Rickards RC, Huyen PTT. HOW BRAND IMAGE, BRAND REPUTATION, AND DISCOUNT FRAMING AFFECT VIETNAMESE CUSTOMER BEHAVIOR ON E-COMMERCE PLATFORMS. Ver. Dir. [Internet]. 2025 Dec. 9 [cited 2026 Mar. 17];22:e223906. Available from: https://revista.domhelder.edu.br/index.php/veredas/article/view/3906