RAJA, Arshad Mehmood; HUSSAIN, Naiber. AI DRIVEN AND DATA DRIVEN MARKETING STRATEGIES AS PREDICTORS OF BRAND ENGAGEMENT: THE MEDIATING ROLE OF CONSUMER PREFERENCES AND BEHAVIOUR IN THE UK E COMMERCE INDUSTRY. Veredas do Direito, [S. l.], v. 23, n. 6, p. e235822, 2026. DOI: 10.18623/rvd.v23.5822. Disponível em: https://revista.domhelder.edu.br/index.php/veredas/article/view/5822. Acesso em: 11 apr. 2026.