PAPP-VÁRY, Árpád Ferenc; MOLNÁR, Dominik. STAR FOOTBALLERS’ BRAND BUILDING ON SOCIAL MEDIA: DIGITAL PRESENCE, AUTHENTICITY, AND MARKET VALUE . Veredas do Direito, [S. l.], v. 23, p. e234640, 2026. DOI: 10.18623/rvd.v23.n4.4640. Disponível em: https://revista.domhelder.edu.br/index.php/veredas/article/view/4640. Acesso em: 1 mar. 2026.