ZHI, Wei; RAZAK, Nurhanan Syafiah Abdul; YU, Li Guang. BUILDING BRAND EQUITY IN THE PERFORMING ARTS: THE STRATEGIC ROLES OF PRODUCT DESIGN, SERVICE QUALITY, PRICING, AND CUSTOMER VALUE IN FUJIAN BALLET PRODUCTS. Veredas do Direito, [S. l.], v. 23, p. e234339, 2026. DOI: 10.18623/rvd.v23.n3.4339. Disponível em: https://revista.domhelder.edu.br/index.php/veredas/article/view/4339. Acesso em: 3 apr. 2026.