NUR, Indrayani; MAHFUDNURNAJAMUDDIN; LANTARA, Niniek F.; BIJAANG, Djamaluddin. THE INFLUENCE OF PRODUCT QUALITY, MARKETING MIX AND PRODUCT INNOVATION ON COMPETITIVE ADVANTAGE AND MARKETING PERFORMANCE IN CREATIVE ECONOMY INDUSTRY SECTOR IN MAKASSAR CITY. Veredas do Direito, [S. l.], v. 22, p. e224190, 2025. DOI: 10.18623/rvd.v22.n7.4190. Disponível em: https://revista.domhelder.edu.br/index.php/veredas/article/view/4190. Acesso em: 26 may. 2026.