BINH, Vu Thi Thanh; RICKARDS, Robert C.; HUYEN, Pham Thi Thu. HOW BRAND IMAGE, BRAND REPUTATION, AND DISCOUNT FRAMING AFFECT VIETNAMESE CUSTOMER BEHAVIOR ON E-COMMERCE PLATFORMS. Veredas do Direito, [S. l.], v. 22, p. e223906, 2025. DOI: 10.18623/rvd.v22.n5.3906. Disponível em: https://revista.domhelder.edu.br/index.php/veredas/article/view/3906. Acesso em: 17 mar. 2026.