NGOC-DIEP, Nguyen; THANH-HAI, Phan; THI-YEN , Nguyen. RETAIL ADVERTISING’S ROLE IN CONSUMER BRAND LOYALTY FORMATION. Veredas do Direito, [S. l.], v. 22, p. e223496, 2025. DOI: 10.18623/rvd.v22.n3.3496. Disponível em: https://revista.domhelder.edu.br/index.php/veredas/article/view/3496. Acesso em: 17 mar. 2026.