Youyu, X.; Al-haimi, B.; Jusoh, N. M.; Khalid, H.; Zakaria, N. H. FROM AWARENESS TO ACTION: THE IMPACT OF SERVICE AWARENESS, CONVENIENCE, FEEDBACK AND USER ENGAGEMENT, AND FIRM SOCIAL COMMUNICATION ON SERVICE USAGE INTENTION IN CHINA’S INTERNATIONAL EDUCATION SERVICE MARKET. Ver. Dir. 2026, 23, e234399.